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Neknominations – the new online craze!


Marie Cross

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So I was reading about this new online craze a while back that had me seriously scratching my head.

It’s called ‘Punch 4 Punch’, and it basically involves two people being videoed taking it in turns to punch each other in the same spot over and over again.  The first person to give up has to drink some alcohol as a forfeit.

Utterly absurd.  And not just absurd, dangerous too.  News came out recently that a man named Tommy Main had died, reportedly as a direct result of Punch 4 Punch.

If this was a one-off craze then it might be a little bit more understandable.  But it turns out that ‘Punch 4 Punch’ is just one of countless other ridiculous and dangerous online games.

There’s Neknominations - where people film themselves drinking some mixture of alcohol and then nominate someone else to do the same.

There’s Biker Roulette - where bikers are filmed crossing busy roads without looking.

There’s Planking -  where people lie down in ‘plank’ position, generally in dangerous places.

All of these online crazes have claimed lives - and what’s most disturbing about them is that despite their obvious danger, countless people continue to try them.

It’s the same old story  - everyone’s doing it, so I should too.

And it can be a bit like that in business can’t it?

So often, businesses look to replicate exactly what their competitors are doing - even if the results aren’t that impressive or are downright dangerous, like commercial suicide!

They might copy their services, they might imitate their marketing, they might even steal their branding.

But when you think about the businesses that have been REALLY successful, how many of them have just been carbon copies of previous businesses?  How many of them have been same old same old?  How many are being, doing and saying the same as every other business in their sector?

Not many.  Doing the same as everyone else in business might give you a decent income and even a decent ranking in the marketplace, but it’s not going to help you to be super successful and get that critical one step ahead of your competition.

Standing out from the crowd, doing things differently and thinking outside the box - those are the things that will lead to success. Being brave, stretching outside the comfort zone and taking risks based on informed decisions  - they’re the things that will be the difference that makes the difference to your organisation’s success!

So next time you have a business decision to make, have a think - am I doing this because everyone else in my sector is, or am I doing this because I believe it’s absolutely the right thing to do?

Have a great week  - and keep FIT!

FIT Tip of the week

Remember - we’ll always miss 100% of the shots we don’t take!


Cross Marie


Marie has spent her entire working life within the frontline customer service and telesales environment - passionate about the industry, the people in it and their untapped potential! A highly respected and dynamic training professional and inspirational coach, she 'wakes and shakes' individuals to want to be better and achieve more!

Hello...I'm Marie Cross!

Marie Cross

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