If you'd like a member of our team to call you to discuss your requirements personally, then please complete the form and we'll get back to you within the next working day.
Developing your people to enhance your customers experience
Lovely, tasty food at a fraction of the price you’d expect to pay at one of the big four.
Aldi’s popularity has increased massively over the last few years, and some interesting research undertaken recently indicates that Aldis in France, Germany and Spain are EVEN cheaper.
The study found that the same collection of goods that would cost £44 in London costs just £26 in Paris and £23 in Berlin.
I think there’s a pretty powerful lesson for UK businesses here…
Just because you can sell something at a certain price, it doesn’t mean that you should. Aldi could be even cheaper in the UK, but they’ve recognised that they don’t need to be. They don’t need to have margins that are as tight as can be. They don’t need to use loss leaders.
In short, they’re positioning themselves based on the market they’re selling to. So in Germany, they know that they need to be cheaper, so they are cheaper.
However, in the UK they’ve analysed what the cost of food is, thought about the amount of tax that shoppers will pay, and come up with a solution that makes their customers happy, even though it’s not as cheap as in other countries.
The lesson? Do your research. Find out what your market is like. Work out how much your customers expect to pay. Once you know this, you’re in a position to make sure your product represents great value. And as we know, value is what it’s all about!
Have a great week – and keep FIT!
Remember - Some people dream of success - others wake up, smell the coffee and work damn hard to achieve it, ‘cos they know that those on top of the mountain didn’t just fall there!
Marie has spent her entire working life within the frontline customer service and telesales environment - passionate about the industry, the people in it and their untapped potential! A highly respected and dynamic training professional and inspirational coach, she 'wakes and shakes' individuals to want to be better and achieve more!
...and I'd love to include you in our growing list of readers who are discovering new, practical ways to develop remarkable service in their call, contact and customer service centres.
If you'd like to receive regular updates on developing world class customer service in your contact centre then simply complete the form below, click the button and you'll receive a regular flow of ideas, hints, tips and techniques straight to your inbox.
Appeal to those emotions and discover how you can turn satisfied customers into real raving fans who’ll keep coming back, spend more and recommend you to others.Appeal To Your Emotions